Diamonds Factory

Working as the design manager for Diamonds Factory, an online diamond jeweller, with offices in London, Mumbai, France and Germany. 

My first task when joining the team was to re-design their website. Introducing UX principles, a full screen experience and mobile friendly website, whilst updating the CMS and introducing a blog for the brand.

Working closely with the CEO, marketing team, copywriter and web development team. I work across all website and online content, design and functionality for 5 domains, weekly and monthly newsletters, advertising campaigns, promotions, marketing concepts, brand strategy and all brand assets.

I also create the direction for our banners and imagery by working with our in-house CAD team, creating concepts for banners that are then rendered into HQ imagery.