House of Hackney
Working as a Digital Designer for House of Hackney, a luxury British interior brand.
House of Hackney has rapidly grown, and I have worked across key projects to stabilise and optimise the store foundation using best practice for consumer behaviour, which has led to increased traffic and conversion.
Key areas of optimisation include a new mega menu, optimised search functionality and refined category pages. Large scale projects range from category and product pages to content-led 'Shop by Room' concepts to support seasonal launches.
Alongside on-site designs, I have also developed a range of colour-rich newsletter templates.