To create a more exciting homepage and overall brand experience when users land. Consider use of content, typography, icons and overall UX of the homepage.
I firstly began by re-viewing the current homepage from the UX to the UI. I then researched direct competitors and some other competitors that I feel could really inspire and compliment the direction of the brief. I began creating wireframes and then populating them with design.
I wanted to really highlight the luxe element of the brand, so I took an editorial led design approach, which would cater well for their new content and photography coming later in 2017.
I updated the fonts, icons and added some sleek design elements and functions that when experienced altogether give a stronger brand experience and more engaging journey.
I developed a small style sheet to highlight design details and functions for web development.