Working as Brand Manager for La Portegna, a Spanish leather and accessories brand with a ecommerce site and stores in Madrid and Marylebone, London.
A key project I worked on with La Portegna was to establish a brand identity and voice which was fluent online and offline.
Working alongside a design agency, I was part of the
re-brand project, bringing the once traditional brand into a modern and established identity for it's growing future.
Alongside a new identity, came a new tone of voice, which was put into place through website content, newsletters, social media, packaging and in-store artwork.