Ostley_UI Design
Ostley_Brand Guidelines.png


Establishing a new identity for Diamonds Factory. Our aim throughout the re-brand process was to create the go-to brand for jewellery, taking heritage inspiration from everyday brands like John Lewis and emerging do-good brand Everlane.

Ostley is design led, trusted and helpful. The brand has a history and heritage, which was once hidden with Diamonds Factory. The UX journey will be smooth, fully responsive and tailored to the customers needs and online behaviour. Our identity will be sophisticated from its typeface to its cool colour tones and crisp editorial photography.


My independent role: 
Independently working on the UX/UI, conducting all research, including site maps, user flows, questionnaires, wireframe, prototyping, design. 

Establishing how functions on our website will work, how they interact with the customer and how they work integrated with our CMS. Building operational strategies for new website function with the web development team that can be built and functional for the brand launch.

Collaborating with the re-brand team and creative director to build the brand, and develop the brand guidelines.