Story of Lola

A youthful ,creative, free spirited fashion label from East London sold exclusively through ASOS.

Working with the PR assistant, creative director and garment designer to establish the creative concept for Story of Lola SS15.

Post production I retouched all the images and put together the layout and design of the lookbook for digital sendouts to press.

Other work including design of all branding, from neck labels to swing tags and stickers.