With over 10 years of experience, I’ve worked with premium brands helping turn user insights into digital experiences that their customers love.

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Wolf & Badger

A global marketplace for independent brands.

As the Senior Designer at Wolf & Badger, I’m responsible for driving a customer centric approach across the business.

I sit within our customer squad, leading projects for new features and launches that directly impact our 3m monthly visitors, and have been fundamental in the growth of the business in the last 4 years and continues to do so.

Since joining the business as the first design hire for the product team, I’ve championed a design culture and established a solid design process and toolkit for a scaling team.

Some highlights:

  • Created our first design system and persona’s

  • Developed an insights library

  • Created accessibility documentation (also used by engineering)

Joseph Joseph

A homeware brand known for it’s innovative design and practical solutions for everyday living.

I joined to lead the design of an e-commerce replatform project, taking the site from Magento to Shopify.

Closely collaborating with a wider project team and external engineering agency, I conducted user research and internal cross-team activities to ensure both customer and internal business needs were met.

Some highlights:

  • The replatform saw conversion rate increase by 5%

House of Hackney

A luxury interior brand renowned for its bold, maximalist designs inspired by nature and British heritage.

Whilst at House of Hackney I oversaw brand consistency and launch strategies across all of our digital channels, including collaborations with brands like & Other Stories.

Developing and executing digital campaigns, including shoppable lookbooks, homepage updates, newsletters and creative content.

Employment

Wolf & Badger - 2021 to present
Senior Product Designer

Joseph Joseph - 2018 - 2021
Digital Designer

House of Hackney - 2017 - 2018
Digital Designer

Diamonds Factory - 2015 - 2017
UX Designer

La Portegna - 2014 - 2015
Digital Designer

B-side by Walé - 2014 - 2015
Digital Designer


Certifications (from IxDF)

UX Management: Strategy & Tactics
February 2024

Agile Methods for UX Design
November 2023

Accessibility: How to Design For All
August 2023


Education

University for the Creative Arts (2009 - 2013)
BA (Hons) Fashion Promotion & Imaging