Company: House of Hackney
Role: Research, UX & UI
Year: 2017 - 2018
Project: A lack of functional updates, rich imagery and bespoke product requirements had contributed to a slower and dated user experience with key products looking lacklustre.

www.houseofhackney.com

House of Hackney is a luxury British interior brand, known for its iconic prints and vibrant colour palettes. We wanted to bring a touch of this to the digital experience of the brand, everything they do has a ‘more is more’ approach, so ensuring that their prints and colour palettes can be seen side by side in a complimentary way was key, as well as showcasing their product catalogue.
I conducted research into site performance and highlighted key areas of opportunity and optimisation, as well as working with copywriter and content creator on a new editorial section of the site for a ‘Shop by Room’ concept and refreshing newsletter communications.
Aligning all designs with best practice and user personas. Homepage, category and mega-menu were all re-built solving a previous long-term site speed issue. Product pages gave imagery, details and dispatch times more transparency. ‘Shop by Room’ allowed a more immersive shopping experience, customers could shop products within campaign imagery, including editorial landing pages and shoppable room edits.
Newsletter templates saw an update with iconic print backgrounds and dynamic automation emails with discount codes for users based on their online behaviour, giving brand communications a personalised approach.